Insta Store Hacks!

EDIT// This post was actually meant to have published months ago, but it didn’t lol so I’m posting it now!

So I’ve been running Moonlit Creatures on Instagram for about a month or so, and although my store hasn’t been around long it’s been super rewarding. I pull in about 100 engaged followers daily and make sales on the regular (although I do expect more in the future). A few friends of mine are thinking of opening their own stores and have contacted me asking for advice or a collaboration, so I’ve decided to put together this article combining my experience in design and marketing in hopes it will help!

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Name your products, such as the Sweetheart Collection, or the Death Shriek Collection, whatever floats your goat.
First of all — Sourcing your products

Once you’ve decided what you want to sell, have a look online for wholesalers. You can find bulk deals and job lots on eBay, which is what I do half the time when it comes to purchasing the materials for my jewelry. I highly recommend dealing with only one source at a time, making your orders easier to track, saving on shipping and ensuring they all arrive at the same time and you can open shop right away with a bunch of items instead of just like, 3 things.

Location, location, location!

There are several places you can list your items. Personally I prefer a hosting site such as Wix, Tictail, Etsy, etc. You can try eBay or Amazon, but it looks a lot more professional if you have your own store.

 

Username

Let’s just say you came across this list of Insta shops. Do you feel compelled to click on any of them?

  • @uniqueee_shop1347
  • @i_LuV_sH0pP1ng_
  • @54.c00l_stuff.82

Keep numbers, underscores and full stops to a minimum. I know you’re tempted to use special characters to change up a handle that’s already been taken, but there are a couple issues with that. First off, how is a customer supposed to remember who tf you are when your username has more numbers than you have followers smh. Secondly – Having a ton of special characters in your user kinda looks like you didn’t really try. It looks like you just went with the first thing you could think of and added a bunch of underscores until “username already exists” stops showing up next to the text field. Pls guys. First impressions and whatnot.

Insta Aesthetics

This is just me, but I like to play it safe by using the same background and decor because this guarantees a clean, clear cut theme. Compare the two samples below:

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A screenshot from my store, Moonlit Creatures

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A screenshot from, let’s say, @_nIce_th1nGzZ_sh0P_
Need I say more? Your products may be fucking stellar — but if you don’t showcase them in a good light, they’re not gonna sell. Here are some tips I like to keep in mind when shooting my products (on my phone I might add – you don’t need a fancy camera):

  • Use a nice background in your photos. A chopping board makes a beautiful wooden backdrop, or you could purchase some glitter paper for a sparkly finish or even sandpaper and some shells for a beachy theme.
  • Daylight. DAYLIGHT. Why? Because fluorescent lighting isn’t exactly flattering b.
  • Please use the sAMe GOSH DANG filters on all your pics! Look at the second photo above. Look at the mess of filters. It hurt me to make that collage. I feel like I shouldn’t have to tell you why using the same filter on all your photos is gonna be beneficial to your store.

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My Peacock Druzy Rings are loving dat natural sunlight!
And here are just a few more tips and tricks!

  • Hashtag the FUCK out of your pics. I know it looks kinda try-hard, but you can rope in at least one or two likes per hashtag (if not more) and Instagram allows up to 30. Don’t just use generic tags such as #instagood #potd #love, take the time to type up a list of specific tags and save them on your phone so you can access them every time you post.
  • Follow like, SO many people. I know I’m starting to sound sell-outy rn but hey, you can sit there with your 6 followers or you can get your thumb out of your butt and use it to find people who might be interested in your store. Apps like Crowdfire are super helpful in enabling you to both follow similar users AND unfollow the basic bitches who unfollowed you.
  • Giveaways and promoter searches can be useful in gaining exposure. However, wait until you have at least 500 or so followers beforehand, otherwise you’ll end up with like 2 entries and o exposure. What you can do, however, is contact someone with a few thousand followers and ask them if they’d like to receive an item from your store in exchange for some shoutouts.

So that’s about it I think! All I have to offer now are my design skillz (email me at annararr@gmail.com if you’d like a logo or avatar or header or whatever) and also my social influence (I’m surayanna on Instagram so hmu if you want me to promote your stuff!). You can also shoot me a DM at my Moonlit Creatures insta account to purchase super cheap ad slots! I just wanna end with a little disclaimer – You can have a successful store without following my guidelines. It’s probably gonna take a bit longer and be a bit harder, but it’s possible. Hopefully some of you find this article helpful though, so thanks for reading aaaaand you can take 10% off your entire order at Moonlit Creatures when you enter the code CREATURES at checkout (; Did I mention you should put up some discount codes? Put up some discount codes. Give back to the peoples. Later taters!

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Lonely Magpie Haul!

Hi everyone!  I can’t believe how quickly my time in KL has flown and just tomorrow I’ll be heading back to London! On one hand I’m looking forward to seeing my boyfriend again, but on the other hand I’m really gonna be missing the warmth and familiarity of this place. Anyways!

Today I’m reviewing one of my favourite jewelry stores Lonely Magpie. They specialize in gorgeous whimsical creations like the ones I’ll be showing you in a minute! I have plenty of their charm chokers, but they do have some other items as well such as necklaces, rings and anklets. I’m gonna be talking about their chokers because within the first month of discovering Lonely Magpie I already have like… Idk at least 5 or 6 of their chokers hehe.

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The first one I bought from them is their Rose Quartz Arrowhead choker with an Ohm charm (£3.99). The charms are interchangeable and you can choose from a variety of cute knick knacks to accompany your pendant. I’m a huge sucker for rose quartz so I was particularly enamoured by this design!

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I also got Rose Quartz Heart choker and a pretty little crescent moon charm on an adjustable pink cord. Once again I chose from a selection of charms to put on my pink choker, and I was very happy with the variety they provided!

One thing I have to say though, while these chokers can withstand every day wear, they’re pretty delicate. For example the link on my Rose Quartz Arrowhead pendant has gotten caught on my clothes a couple of times and opened up, causing my pendant to fall off… Luckily I managed to save it every time and reattaching it to the cord isn’t too difficult since the metal used for the link is quite soft and malleable.

Pleased with my first order, I posted a few pictures on Instagram because I was told I could get a £5 voucher for my next order if they reposted my picture on their page, which to my surprise they did! You’re probably thinking £5 isn’t a lot, but with many of their chokers available for a Buy 2 Get 1 Free deal and most of them costing only between £2 and £4 you can actually do a lot with it! The moment I received my £5 discount code I pretty much immediately ordered another batch of chokers. Here they are!

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I’m particularly pleased with these babies! The three charm chokers I purchased with the Buy 2 Get 1 Free deal and I have to say they’re absolutely adorable! Perfect little stocking stuffers, I got the Lotus one for myself and the Saturn and Moon & Star ones for Marie and Ruby. They’re all on adjustable cords. The Blue Goldstone pendant is especially beautiful, I love the little sparkles within the gem and they’re very reflective! It’s my current day to day choker, I love it to death!

CYMERA_20151117_123506What else do I have to say about Lonely Magpie… Like I said, they have a great selection and definitely something for everyone. I especially love the ethereal element they put into their collections as that is what drew me to their store in the first place! I can tell their products are made with love and they love their customers as well, offering every returning customer a 10% discount code that comes with their parcels. Their parcels themselves are very nicely packaged, sadly I don’t have any pictures but believe me when I say I’ll give them a A for presentation! Let’s not forget the Free UK Shipping, which is something I LIVE for since I moved to London! I’m definitely looking forward to shopping at Lonely Magpie again and I’m very happy they allowed me to publish this article on them because it’s an absolute honour to have such lovely content on my blog thanks to them!


Want me to review or promote your product or brand? I’m always happy to help out companies that cater to my kind of weirdness! Feel free to email me at annaxmaki@gmail.com or drop me a DM on Instagram, or even just leave a comment below ♥ Looking forward to hearing from you!